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The Nordic matchmakers

Sumama brings tourism professionals together through authentic experiences and expert-led events.

Sumama promotes the Nordic tourism industry by organising workshops, sales events, and FAM trips that connect travel trade buyers with destinations and services across the region. By facilitating in-person meetings, we help companies establish genuine connections, fostering trust and building lasting partnerships.

We believe personal connections are essential and that seeing is believing. Let us help you see the authentic Nordic experiences and create meaningful, lasting collaborations.

New home calender

sales events

real connections happen face-to-face

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Heya Sverige

17.03.2026

Discover Heya Sverige – your chance to experience the best of Swedish tourism, all in one place.
Join us in Helsinki for a day of productive 1:1 meetings with top Swedish suppliers, explore fresh offerings, and build valuable partnerships for the future.

Finland, Helsinki, Hotel Arthur

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Upptäck Finland

19.03.2026

A unique opportunity to connect with Finland’s top tourism suppliers without leaving Sweden.
Spend a day in focused 1:1 meetings, discover fresh travel products, and create partnerships that bring the wonders of Finland to your customers.

Sweden, Stockholm, Van Der Nootska Palace

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vip travel north

28.04.2026

VIP Travel North combines High-end travel destinations from Finland, Sweden, and Norway, with high-end and luxury buyers. Creating a unique and attractive travel destination where you can discover different cultures, natural wonders, and activities of the three countries in one workshop.

Finland, Levi, Hotel Levi Panorama

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experience FinlanD
City & Coastal Serenity

2.-6.5.2026

Experience Finland welcomes you with wonders from the Archipelago and the Finnish coast. The event is a gateway to experiencing a destination's culture, nature, and history products directly. Internationals buyers for a neatly packed FAM trip and workshop with selected suppliers from DMO Regions.

Archipelago and Coastal Region, Finland

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experience FinlanD Lakes and Nature

31.8-4.9.2026

Experience Finland greets you with wonders from Middle parts of Finland. The event is a gateway to experience destinations culture, nature, and history products directly. Internationals buyers for a neatly packed FAM trip and workshop with selected suppliers from DMO Regions.

Savo & Kainuu, Finland

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Meet Finland - Innovation

September 2026

Meet Finland is a workshop based in Copenhagen, where Finnish tourism operators, meet with  Danish Incoming operators. We warmly welcome you to the Meet Finland workshop in September 2026, where you will have the opportunity to meet the incoming operators, who bring people from around the world.

Denmark, Copenhagen

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ESSENCE OF FINLAND

September
2026

Essence of Finland - Workshop based in Switzerland for Finnish tourism industry with leading tour operators and travel specialists from the Switzerland and nearby regions. Strengthen existing partnerships and create new connections at Switzerland.

Switzerland

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wonders of Finland

October
2026

Wonders of Finland - Workshop based in Amsterdam and Brussels for the Finnish tourism industry with leading tour operators and travel specialists from the Netherlands and Brussels. Strengthen existing partnerships and create new connections in Amsterdam and Brussels.

Amsterdam, Brussels

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Rymy – RYHMÄMYYNTIPÄIVÄT

26.10.2026

Welcome to Finnish RYMY - Group Travel Sales Days, where you can reconnect with familiar faces and make new professional contacts! Join us to gather fresh ideas and update your product portfolio. The workshop brings together Finnish supppliers and buyers who organize trips within Finland. 

Kalajoki, Santa's Hotel Sani

previous events

Experience Finland

"Aleksi is a great host with full attention on both buyers and exhibitors. The show was very well planned and out of obvious and that was the point that made us join. To learn more from the surrounding areas of Helsinki. Looking forward to a next one."
"Very professionally arranged event - all smooth and working."
– Supplier
– Buyer
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